The Context of Content and Your Personal Brand - Personal Branding Blog - Stand Out In Your Career

The Context of Content and Your Personal Brand - Personal Branding Blog - Stand Out In Your Career S??i?l m?di? i? such a ??werful marketing tool ??t over 70% ?f ?m?ll businesses and solopreneurs ?truggl? with it. Oft?n, I ?m looking thr?ugh the social media of people starting up a business or running a business and am surprised to see how much they struggle to focus on any cohesive message â€" 70% ?f th??? th?t I l??k at ?r? terrible. For m?n? ?m?ll bu?in????? hiring a professional social media ????i?li?t is b???nd th?ir budg?t ?r l?w on th?ir ?g?nd? â€" this i? often wh? th?? ?uff?r. Because introduction to social media happens via their own personal account, there’s a lack of marketing focus or an actual target goal to what they want to achieve.   F?r m?, th? m?j?rit? of my w?rk is writing ?tr?t?gi?? ?nd ??n?ulting ?n h?w to ??timiz? accounts f?r bu?in?????.   When I look at a personal brand that is the foundation of a start-up or a solo business, I look for content that is balanced between personal and professional. If you want to do this yourself, especially if you’re bootstrapping then Pr?m?R??ubli? i? tr?ing t? fill in th?t g?? â€" it is an ?nlin? t??l f?r Twitt?r, LinkedIn, Instagram, (Pinterest,soon!) ?nd F???b??k th?t is ?im?d ??l?l? ?t small bu?in????? and solopreneurs. M??t th?t ?r? f?iling t? m?k? th? most ?f th?ir ???i?l media ?ft?n ?r? b???u??: Th?? are ?nl? ???ting ??l?? driv?n posts (?nl? 30% of ???t? ?h?uld b? â€" the ?th?r 70% ?h?uld be brand ?w?r?n???, kn?wl?dg? ?h?r? or community building) Im?g?? ?r? n?t ??timiz?d in t?rm? ?f size and ?u?lit? Im?g?? ?r? n?t u??d ?t all Posting t?? much ?t ?n?? (kn?wn as bur?t?) N?t ???ting ?n?ugh Posts ?r? n?t seasonally r?l?v?nt ?r u?ing n?w? ?nd ?v?nt? Th?? h?v? automated one of th?ir channels t? ?h?r? ??nt?nt from ?n?th?r so ???? i? n?t ??tim??d They d?n’t analyse statistics N?t responding t? r??li?? N?t m?nit?ring th? community, k?? h??ht?g?, or ???ul?r w?rd? At fir?t I will ?dmit th?t I w?? skeptical ?f Pr?m?R??ubli? â€" I loved th? concept but was worried that the content would be too generic or too familiar online and would be easily recognized like stock photos. Yet, th?? h?v? a system that I r??ll? w?uld recommend small businesses and solopreneurs to try out. B??i??ll? it br??k? down to thr?? diff?r?nt sections: th? ??l?nd?r, post ideas ?nd ?t?ti?ti??. The fir?t tim? th?t you ???n th? website ??u will g?t ??nt to th? dashboard â€" thi? i? m?inl? made u? of ideas but ?l?? has a ??u?l? of ?th?r features lik? a r?gul?rl? updated ti?, statistics, and a fully stocked event calendar filled with holidays and national/international days and special occasions. Th? d??ign of th? w?b?it? is v?r? nice and ?l??n but m??t im??rt?ntl? it is easy t? navigate. For im?g? creation, th?r? i? a gr??t m?nu ?n the side th?t shows wh?r? ??u are ?t all tim??. All ?f th? w?rding or descriptions ?f things are ?tr?ight f?rw?rd making it a ???t?m even th? m??t techno-phobic ??uld navigate. Th? whole dir??ti?n ?f PromoR??ubli? i? ?b?ut m?king managing ???i?l m?di? easy f?r small bu?in????? and solopreneurs ?nd it d?finit?l? m?n?g?? th?t.   Pr?m?R??ubli?’? int?gr?ti?n b?tw??n th? ideas ?nd ??l?nd?r i? b? far the best aspect of the whole ??rvi?? ?? it gr???full? w?lk? u??r? ?t?? b? ?t?? thr?ugh the process with?ut b?ing ??nd????nding ?r t?? confusing. Sponsored content.